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Freelance Content Strategy Lead With 5-7 Years Experience in Online Content Strategy 212 views

This is a freelance job and candidates from across the USA can apply for this job. As a Manager of Content Strategy, you provide leadership to the project team by understanding, applying, and disseminating content best practices as part of the larger, cross-functional team. You collaborate with Experience and technical teams, as well as subject matter experts across product lines, to understand and help support client objectives and user requirements by:

Responsibilities:

  • Providing brand-related content recommendations that help the business and its customers achieve their goals based on information obtained through user research, site audits, competitive assessments, user testing, and site metrics

  • Generating and/or overseeing an inventory of all site content, including related assets

  • Creating or reviewing site structure and nomenclature for the most intuitive presentation of content

  • Ensuring content is structured properly for any relevant backend systems including CMS, DAM, and/or PIM

  • Contributing to technical system evaluations (such as CMS, DAM, and/or PIM) from a content perspective in terms of requirements

  • Creation of taxonomy and tagging strategies, as well as migration maps and content models

  • Overseeing content migration and creating or reviewing associated documentation

  • Contributing to the definition and management of, as well as periodic updates to, content governance and workflow (including content creation, content entry, publication, and decommission)

  • Responsible for management of, as well as periodic updates to, personalization and content tagging strategies for the site

 

Experience Guidelines:

  • 5-7 years’ experience in online content strategy

  • Experience leading content or cross-functional teams

 

Education:

  • Degree in English, Library Science, Journalism, Technical Writing, Marketing, or equivalent military experience preferred

 

More Information

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